To ensure optimal visibility, ABoT will engage internationally renowned media partners across print, audio-visual, and digital platforms to promote the initiative in their respective markets. Both national and international media will be updated on the project’s progress, involving major international associations of journalists and media outlets specializing in cultural affairs, such as Connaissance des arts and ARTE. Press releases will be distributed as the project develops, along with a press conference when the double container is nearly ready for departure. The world tour will receive extensive media coverage across local, national, and international press, radio, and television, complemented by an interactive dedicated website and social media engagement.